The origins of the Hush Puppies name are decidedly low-tech.

A company sales manager sat with a friend for a dinner of catfish and deep fried corn fritters called “hush puppys.” Intrigued by the name, the salesman discovered that farmers also used these hush puppys to quiet barking dogs.

At the time, tired feet were known as “barking dogs” and the salesman reasoned that his soft, lightweight comfortable shoes could quiet them, too.

The rest is history. The Hush Puppies trademark was registered on July 1, 1958 and soon after, the company purchased, for just $50, the photograph of a soft-eyed basset hound that would become its logo and grace millions of shoes, boxes, ads and displays.
Hush Puppies - History